Introduction to Business, Structure of Business, Choice of Form of Business Organisation, Incorporation of Company and Commencing of Business, Government and Business Interface, Types of Companies, Forms of Business Organisation : Sole Proprietorship, Forms of Business Organisation : Partnership, Forms of Business Organisation : Joint Stock Company, Co-operative Societies, Business Plan, Advertising, Entrepreneurship, Business Combination, Business Finance, Capital Market, SEBI. Dr. Himanshu Agarwal Dr. Prabodh Gour ISBN :