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504 Marketing Management Group


  • 504 Marketing Management Group

504 Marketing Management Group

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Customer Relations Management : Customer Relationship Management, CRM Strategy, Introduction to CRM Planning, Implementation of CRM, Concept of Loyalty in CRM, Status of CRM in India.

Marketing Communication and Advertising : Communication Process, Definition of Advertising, Setting Advertising Objectives, Media Planning, Social And Economic Aspects Of Advertising.

Sales and Distribution Management : Introduction to Sales and Distribution Management, Selling Function & Types of Selling, Direct Selling and Institutional Selling, Tele Marketing and Personal Selling, Sampling and Follow the Customer, Theories of Selling, Process of Effective Selling, Introduction to Sales Management, Organization for Sales, Sales Planning, Market Potential Analysis and Sales Forecasting, Territory Allocation and Sales Quotas, Participative Sales Planning and Behavioural Considerations in Sales, Sales Force Management and Sales Force Planning, Recruitment and Selection of Sales Force, Training, Development and Placement of Sales Force, Compensation and Incentives to Sales Force, Motivation and Leadership For Sales Force, Evaluation of Sales Performance, Case Study.

Ashish Uniyal

Som Aditya Juyal

Nidhi Kimola

Shilpi Mittal

Partha P. Saikia


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